Background
Apple is a consumer goods company, and therefore evaluating its value requires understanding its products and consumers. This can be very difficult because Apple competes with many different companies throughout the different industries it takes part in. A good description from Wikipedia describes Apple: "For reasons varying from its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry." One of the most unique things about Apple is that it has a very strong customer base. This is extremely important in understanding Apple!
Steve Jobs
Comparing a Steve Jobs presentation to most presentations is nearly impossible — he’s in a league all his own. In my opinion, Apple chief executive Steve Jobs is the most charismatic pitchman in business today. His presentations are brilliant demonstrations of visual storytelling that motivate customers, employees, investors, and the entire computer industry.1
Products
I have created a page for each of Apple's major products. Apple also offers two other major products (iTunes Store and Apple TV) that I will not discuss, however, you are still responsible for following. In addition to the three products below, spend some time at Apple.com and familiarize yourself with their website.Macintosh Computers and Software
iPod
iPhone
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